The purpose of email marketing services to make sure that business and their customers are well connected. iContact has discovered the right formulation to achieve this purpose, combining all tools that are needed in order to help you in reaching out to and focusing on the right group of customers in order to attract repeat businesses. It might be very easy to be lost especially if you are managing multiple email advertising campaigns at the same time. However, this iContact Pro Smarter Email keeps everything simple. The packages come with several marketing templates, called as HTML coding options, depending on the level of involvement that you would like to attain in the campaign.
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iContact Small Business makes sure that your business will stay visible in different email inboxes. However, it also focuses on what many people actually regularly check more these days, social media. With every released bulk email marketing strategy, you can easily add Twitter, Facebook, Google Plus and LinkedIn buttons, which allow loyal customers in sharing coupons as well as updates from the company. On top of that, you can still have access to the campaigns from smartphones and tablets. Due to its simplicity as well as number of features, this system gets a good rate.
Different features helps in defining this marketing software as the best tool for the creation of email campaigns, as well as in tracking their progress. One great feature of this email marketing approach is its capability to create, send and also manage customized surveys. This is a great way to get important feedback, encouraging two-way communication in between you and the customers of your business.
Also, the reporting features are located conveniently under the ‘Track’ tab. The reports are sent, forwarded, bounced and then delivered. It is also capable of tracking emails that are unsubscribed together with actual click-through. This means that you can track and report statistics effectively.
Pros and Cons
One easy to notice advantage of using iContact Email Marketing is its ease of use and simplicity, including a list of features that is incomparable.
On the other hand, one disadvantage is that you need to use the Salesforce application so as to view statistics about conversion rates.
iContact Email Marketing is a great email marketing service which can allow you to easily create, and then track an effective and professional email campaign, which is filled with surveys, as well as autoresponders, among many others. On top of that, there are also help features that can set your email campaign to a good start. Tech support is also available when necessary. It comes with a complete tool line-up, as well as a very easy to use interface, as well as innovative features, making it the best option available today.